I’m really excited to share something new at Jack’s Bread: our referral programme is officially live 🎉
If you already enjoy our bread, this is a simple way to get free bread just by spreading the word. And if you’re new to Jack’s Bread, it’s a great excuse to give us a try.
What’s the idea?
In short: recommend Jack’s Bread to a friend, and you both get rewarded.
When an existing customer refers a friend using a referral link:
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The new customer gets a reward roughly equivalent to one free loaf of bread (£5) on their first order
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The referrer also receives a reward worth £5, again roughly equivalent to one loaf of bread
It’s our way of saying thank you for helping a small, independent bakery grow.
Why word of mouth matters so much to a micro bakery
Jack’s Bread is a micro bakery. That means everything is made in small batches, by hand, with a focus on quality rather than scale. It also means we don’t have big marketing budgets, national advertising campaigns, or supermarket shelf space.
What we do have is something far more powerful: happy customers.
Word of mouth has always been the lifeblood of small bakeries. When someone tells a friend:
“You should try this bread — it’s really good.”
that recommendation carries far more weight than any advert ever could. It’s personal, trusted, and honest.
For a micro bakery, word of mouth helps in a few key ways:
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Trust is built instantly — people are far more likely to try a new bakery if a friend recommends it
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Growth stays sustainable — we grow at a pace we can handle without compromising quality
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Costs stay realistic — every pound saved on advertising can be invested back into better ingredients, equipment, and time
A genuine win–win
The referral programme is designed to be simple and fair.
If you refer a friend:
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Your friend gets the rough equivalent of one free loaf (£5) to try Jack’s Bread
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You get the same reward — £5 off, roughly equivalent to a loaf of bread, on your next order
No gimmicks, no complicated points systems — just good bread shared between people who appreciate it.
How to get started
If you’re already a customer, you’ll find your personal referral link at the bottom right 👉 of the screen (note: you have to be signed in first!). Share it with friends, family, or anyone you think would enjoy proper, handmade bread.
You can see the full details of how to refer a friend here:
👉 How referrals work
If you’ve been referred — welcome! We hope your first loaf is the start of a long (and delicious) relationship.
Thank you, as always, for supporting a small, independent bakery. Every recommendation really does make a difference.
— Jack